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“Weird” PR

Every city has its own identity — a distinct personality or “vibe” that makes it unique and interesting. For residents or visitors, the character of a city is probably pretty apparent. But how do the cities themselves bottle this idea up and market it to people all over the country and the world? Read More…

More Bang for Your Buck

Posted At: November 21, 2011 1:17 PM by Emily Diab Public relations practices are all about results. Whether these results are for a large corporate agency or a small nonprofit organization, results they remain. These results show the successes, or failures… Read More…

The Secret to Rebranding Success: Stay Confident

Posted At: November 21, 2011 1:11 PM by Sarah Shea Coca-Cola products have a longstanding signature brand. Coca-Cola’s bright red and token script give the product a timeless, easily identifiable look. Unlike some of its competitors, Coca-Cola’s brand hasn’t had too many fundamental changes over the years. When following the evolution of the brand it’s easy to […]

Brand Networks: A Social Media Engagement

Posted At: November 21, 2011 1:08 PM by Meghan Rodriguez It seems that many small businesses and large corporations have caught on and realized the advantages and opportunities that social media can provide. It’s not unusual for your favorite clothing brand or restaurant to have its own Facebook page. But are businesses really using Facebook […]

The Transcendence of Pink

Posted At: November 21, 2011 1:06 PM by Hope Peterson The color pink is not only used to deliver unspoken verification to hospital visitors waiting for the arrival of new life. Now, the color pink is better known for delivering a different type of message — breast cancer awareness. The beginning An article by the Breast Cancer […]

Cause-Related Marketing: The Ribbon Reigns Supreme

Posted At: November 21, 2011 12:34 PM by Jaley Cranford, editor Ribbons have become a symbol of hope for many diseases and disasters. Almost any disease or tragedy carries with it a loyal following of colored ribbons. Whether discussing pink ribbons for breast cancer, yellow for military troops, red for AIDS awareness or houndstooth for Tuscaloosa tornado […]

Olivia Dikambi IS PR

Posted At: November 2, 2011 1:06 PM by Bailey Carpenter Even while she was working as an intern, Olivia Dikambi knew that she would not be happy until she was her own boss. Years later, the result is the I AM PR Agency LLC, Dikambi’s own PR firm. Read More…

An Appetite for Change: The New Agency Model

Posted At: November 1, 2011 5:12 PM by Megan Reichenbach “Unfortunately, I do not have the ability to predict the future, but it will be changing dramatically,” Fred Cook, president and chief financial officer of GolinHarris Public Relations Agency, said. An innovated future of the agency On September 28, 2011, the Plank Center hosted the […]

PRSSA: A Gateway to Your Success

The establishment of PRSSA is attributed to three individuals, two of whom have earned postgraduate certificates in public relations (APR) — Chris Teahan, Jon Riffel and J. Carroll Bateman — along with Betsy Plank, considered PRSSA’s godmother.

Who Fights for the Fighter?

Posted At: October 31, 2011 12:23 PM by Maria Sanders What is Mixed Martial Arts (MMA)? For some it’s a tradition into which they’re born. For others it’s an avenue to continue competing once other opportunities have ended. Regardless of how a fighter comes to the sport, two things are true for all: to be […]

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