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PR Terms Quiz 2

“Protection and enhancement of the reputation of an organization of individual”

“Temporary employment by a student to obtain professional work experience”

“Exchange between two or more persons in close proximity using conversation and gestures”

“Defamation mainly by written or printed words; but also, as interpreted by the courts, by broadcast”

“Person who presents an organization's point of view to members of Congress or other government bodies”

“Product publicity, promotion, and advertising”

“Use of public relations techniques to support overall advertising and marketing objectives of a company or client”